
Marketing essentials: clarification of objectives, priorities and markets, alternative strategies for growth, consideration of the marketing mix, development of positioning.
Branding and redesign, corporate branding guidelines.
Websites: design, development, implementation and management.
Online marketing: pay per click and search engine optimisation.
Brochures and exhibition materials: creation, design and copy, production.
Advertising, direct mail, telemarketing: campaign planning and implementation.
Customer and prospect marketing database management.
Customer driven communications planning and implementation.
Public relations: strategy, management, press release writing and publication, editorial liaison.
Measurement, evaluation, refinement of campaigns and programmes.