Class association which represents UK interests of International Optimist children’s sailing dinghy
Bartley Marketing role:
Development of marketing strategy and external and internal marketing plan, working with all stakeholders.
Modernisation of tired logo - retaining traditional appeal.
Creation of new corporate identity and guidelines to facilitate wider usage of the brand.
Design, copy, production of new membership brochure, for distribution at exhibitions and sailing clubs and to help attract new class sponsors.