Launch and development of mail order channel for decorative art company
Bartley Marketing role:
Set up and management of e-commerce website, customer services telephone orders and helpline, product fulfilment and all the processes associated with a mail order business.
Offline and online advertising including pay per click and search engine optimisation methods to bring targeted prospects to the website.
Press releases and editorial liaison to get Artistry featured in mainstream home interest magazines.
Coordinated catalogue mailing and e-mailing programme increases enquiry conversion and produces more orders from customers.
Satisfied customers become ambassadors and bring more new prospects!